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How do we implement our strategies so that we can get content that’s more flexible? We don’t want our readers being told the content is not available on a mobile device. OK, so we have a lot of emphasis on content and how it matters for mobile. Devise plans for creating the content you need.Defining how content supports the customers and the business, and the benchmarks and measurements for success. Talking about content as a strategic business asset for the organisation. All the other aspects of mobile design are fluid – basically, the presentational aspects.īut what do web designers actually know about content? Luckily, they have content strategists to help them. Designers are realising they only have one “known” to work with, and that’s content. The challenges that mobile has created for us, have made people in the web field realise that content is a problem that needs attention. Sara quoted some web designers who are realising that their customers are concerned with content problems. But the issues and challenges are shared in other tech comm areas too, as are the skills needed to address them. Producing structured content isn’t just about getting the right CMS. Structured content is the way to give customers what they need. She talked about mobile users, mobile content, and the world of responsive sites, apps, APIs, and read-later services. Sara’s presentation is titled Flexible Content Demands Future-Ready Organizations. My name eats character limits for breakfast. You’ll find my posts under the tag stc13 on this blog.Ĭontent strategist, writer, thinker, cocktail drinker. I’ll blog about the sessions I attend, and give you some links to other news I hear about too. This week I’m attending STC Summit 2013, the annual conference of the Society for Technical Communication.